Url: http://www.mxp4.com

Paris, France - December 11, 2009 - MXP4, developer of interactive music solutions, today released data showing interactive music releases are driving fan engagement and music sales revenue. The data shows that interactive music features such as mash-ups, mixing and live updates result in highly engaged users that interact more with the artists' communities, pay more attention to marketing messages, distribute the music related content virally and drive sales.

Based on traffic data over the last six months, MXP4 saw music fans use interactive music modules for an average of 9.1 minutes while playing with 2.6 tracks. With 75% of traffic happening virally, the data also shows the viral power of interactive music.

Consumers use MXP4 powered modules on the Web and iPhones to mix, mashup and create personalized versions of their favorite songs from popular artists.

Because fans are actually playing with music, they are not simply listening but are looking at the modules. As a result, artists and brands have more opportunities to send information, such as concert dates and album information, to fans.

In addition, the interactive format means fans are more ready to take actions than when they are in a listen only mode. Data from a recent campaign tracked by MXP4 showed up to 3% of click through traffic resulting in sales.

Over 50 major artists have used MPX4 technology to create interactive singles and albums including Britney Spears, Pink, Pet Shop Boys, Basement Jaxx, Ministry of Sound, Ghostface Killah, Calvin Harris, La Roux, and Michael Jackson's label.

Url: http://jazzmando.com/new/archives/001181.shtml
Sound: http://bethanyandrufus.musicdish.net

We are always enchanted by artists who can take an instrument out of predictable context and create a whole new way of looking at its function. This is also significant to mandolinists who seek to push the boundaries of its capabilities, and more traditional roles.

We found some great out-of-the box thinking and musical inspiration in this video from minimalists Bethany & Rufus, in their interpretation of the folk classic, Nine Hundred Miles. Bethany Yarrow, daughter of Peter Yarrow of folk legends Peter, Paul & Mary, is joined by ground-breaking cellist Rufus Cappodicia in this enthralling performance. We've enjoyed researching their other CD discography and YouTube entries.

We haven't figured out whether to label this "Techno Cello" or "Folk Trance." Nonetheless, it's terrific.

Url: http://jazzmando.com/new/archives/001181.shtml
Sound: http://bethanyandrufus.musicdish.net

We are always enchanted by artists who can take an instrument out of predictable context and create a whole new way of looking at its function. This is also significant to mandolinists who seek to push the boundaries of its capabilities, and more traditional roles.

We found some great out-of-the box thinking and musical inspiration in this video from minimalists Bethany & Rufus, in their interpretation of the folk classic, Nine Hundred Miles. Bethany Yarrow, daughter of Peter Yarrow of folk legends Peter, Paul & Mary, is joined by ground-breaking cellist Rufus Cappodicia in this enthralling performance. We've enjoyed researching their other CD discography and YouTube entries.

We haven't figured out whether to label this "Techno Cello" or "Folk Trance." Nonetheless, it's terrific.